Outsourcing of analytics !

Context : This note from Bill Franks

Bill has aptly put analytics outsourcing in perspective and I could not stop myself from expanding it further to my earlier post.

Spot on Bill Franks! I wonder how the third party analytics (so called knowledge powerhouses) companies will take it as they claim to manage end-to-end analytics (but mostly end up in creating just the reports, huh !).

I have personally witnessed the gigantic mistakes made by some global corporations (some are still walking that path), only to painfully course correct after extensive damage done by blind outsourcing. In my view, apart from the obvious cost benefit (only on paper) narrative of outsourcing; the outsourcing mistakes are also made due to the ‘generalists given responsibility to manage analytics’ within the organization. On one hand these decision makers are clueless about the mechanics of setting up analytics on the other they find it very convenient to outsource ‘everything’. This buys them significant time to get incarnated as ‘analytics evangelists’ and at the same time the outsourcing partner gets all the crap of not been able to meet the expectations.

By the time the mistake is realized, the generalists now converted into analytics evangelists remember enough analytics jargon to sell themselves into some bigger role or get into some other organizations again to repeat the same modus-operandi and outsourcing business continues !

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