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About the Author

Data Scientist.
Analytics Visionary.
Transformation Leader.

Analytics Evangelist · Solution Architect
24+ Years · Multi-Country · Global

A seasoned data scientist with over 24 years of experience developing and leading data-driven decision-making capabilities from the ground up. Having worked across multiple countries, diverse organisational setups, and various stages of evolution, I bring a global perspective and adaptability to complex business environments.

GE Capital First American Countrywide Vodafone Reliance Industries Ooredoo
analytics@speed author
analytics@speed · Est. 2018
24+
Years Experience
Building analytics from scratch across industries and geographies
6+
Fortune Organisations
GE Capital, Vodafone, Countrywide, Reliance, Ooredoo & more
$M+
Incremental Value
Through predictive modelling, data governance & analytics strategy
2018
Writing Since
A Data Scientist's Perspective — analyticsatspeed.com

Core Competencies

⬡
Machine Learning & AI
Recommendation systems, NLP, classification algorithms, game theory applications, and agentic AI integration across production environments.
◈
Strategic Problem Solving
Addressing complex business challenges using big data frameworks, advanced statistical modelling, and econometric analysis across structured and unstructured data.
▦
Insight Generation
Bridging the gap between data-driven insights and intuition-based decision-making — outcomes that are analytically sound and practically valuable.
⊕
Leadership & Collaboration
Interfacing with senior executives, cross-functional teams, and external partners to drive analytics initiatives that deliver tangible business results.
◎
Digital Transformation
Leading organisations through adoption of digital technologies, data governance frameworks, and scalable data warehousing architectures.
△
Global Experience
Extensive work across numerous countries — adapting analytics strategy to different organisational structures, cultures, and stages of maturity.

Career Journey

Present
Banking & Fintech
Head of Analytics · Business Intelligence
Leading the Business Intelligence Unit at a major retail bank — spanning loan origination analytics, NPA monitoring, executive MIS dashboards, branch performance, and customer segmentation at scale.
Telco
Ooredoo · Vodafone · Reliance
Analytics Lead · Data Science
Driving customer acquisition, retention, and revenue growth through data-driven insights in quad-play telecom environments across Asia and the Middle East.
Finance
GE Capital · First American · Countrywide
Data Scientist · Analytics Architect
Delivered impactful analytics outcomes across financial services Fortune® organisations — predictive modelling, data governance, and strategic analytics integration into core business processes.
Digital
E-Commerce & Digital Marketing
Transformation Leader · Consultant
Maximising ROI through analytics for targeted marketing, recommendation engines, and personalised digital customer experiences across SE Asia and beyond.

Industry Expertise

🏦
Banking & Fintech
Risk · Credit · Customer Analytics
📡
Telecoms
Quad Play · Churn · ARPU
🛡️
Insurance
CAT · Reinsurance · Liability
🛒
E-Commerce
Recommendation · Affinity · RFM
🌐
Digital & IoT
Digital Marketing · IoT Analytics

Technical Skills

Machine Learning Deep Learning Agentic AI NLP LLMs Python R SQL Data Warehousing Big Data Recommendation Systems RFM / RFMC Classification Algorithms Game Theory Data Visualisation BI Dashboards Predictive Modelling Prescriptive Analytics Data Governance Digital Transformation Executive MIS Customer Segmentation