Some of the most useful conversations I’ve had haven’t been about delivering something. They’ve been about thinking something through — a problem that doesn’t quite have a name yet, a decision that feels harder than it should, an organisation that knows it should be doing more with its data but isn’t sure where to start.
Those are the conversations I find most interesting. This page exists for people who want to have one.
The kinds of problems I think about
My background is in banking, fintech, and telecommunications, but the problems I find interesting tend to cut across industries:
How do you build an analytics function that an organisation genuinely owns — not one that depends on external vendors or walks out the door when key people leave?
How do you make the case for AI in a regulated environment where the cost of being wrong is real, and where “we piloted a chatbot” doesn’t count as a strategy?
How do you close the gap between an analytics team that produces good work and a leadership team that doesn’t know what to do with it?
How do you design reporting that actually changes decisions, rather than reporting that documents decisions that have already been made?
These aren’t abstract questions for me. They’re things I’ve worked through — in different industries, different countries, different institutional cultures. If you’re sitting on a version of any of them, I’m genuinely interested in thinking through it with you.
How I typically engage
Some collaborations are short — a structured conversation or a focused review of what’s already in place. Others are longer: working alongside a team over several months, building something together rather than handing over a deliverable.
I don’t have a fixed model. The shape of the engagement follows the shape of the problem.
What stays consistent: I’m most useful when I have access to the real situation — the politics, the constraints, the history — not just the brief. Good thinking requires honesty on both sides.
Start a conversation
If something here resonates, reach out. No pitch needed — just tell me what you’re working on and we’ll take it from there.
Or find me on LinkedIn.